Privacy Policy

Who we are

Aspen Rue Boutique runs this website and the Rue Society community that lives inside it. This policy explains what information the site collects, why it is collected, who can see it, and the choices you have.

Information we collect

Account and contact details. When you create an account we store your name and email address. Your password is handled by our authentication provider and is never stored by the boutique. When you write to us through the contact form we store your name, email address, subject and message.

Orders and shipping. When you place an order we store the items, the amounts, your email address, the shipping name and address you give us, the shipping method, and delivery tracking details. Payment card details are entered directly with our payment provider. We receive the result of the payment and a reference to it, not your card number.

Purchase records and Society membership. We keep a record of purchases so we can fulfil orders, handle refunds and exceptions, and decide when a customer meets the purchase criteria for Rue Society membership. Membership is earned automatically from qualifying purchases. There is no membership application and no separate profile you have to fill in.

Community content. If your account has Rue Society access, you can post in member rooms, send private messages, share images, save pieces to your collection, take part in polls, send Rue Requests, and appear in a spotlight. Those posts, messages, images and saved items are stored so the community can work. Spotlight features only appear when you choose to submit one.

Inquiries and email. When a contact note, Rue Request or product question arrives, the boutique is notified at its own inbox. We keep your email preferences so we know whether you want marketing email; service messages about an order or an account are separate from marketing.

Technical data. Our hosting platform records standard request information such as the time of a request, the page requested and error details, and keeps short-lived security logs. The site does not add advertising pixels or third-party analytics tags of its own.

How we use information

We use it to run the store and the community: to take and fulfil orders, to ship, to answer inquiries, to process refunds and exceptions, to run the Rue Society and moderate it, to keep the site secure, and to meet legal and accounting obligations. We also use it to send the service email you expect, and marketing email only where you have not opted out.

Who can see it

Other customers see what you choose to post publicly in member rooms, your display name, and any spotlight you submit. They never see your email address, orders or private messages.

Private messages are visible only to the two participants in the conversation. Staff do not browse member conversations.

Staff access is limited and purpose-bound. The boutique owner can see store records, including orders and inquiries, because the store cannot be run otherwise. Community moderators hold specific capabilities in specific rooms. When a message, post or member is reported, a reviewer can see the reported content so the report can be assessed. Staff access exists to operate and moderate the service, not to browse private conversations.

Our hosting, database, authentication and email delivery run on Base44. Payments are processed by Stripe. These providers handle information on our behalf. Links to TikTok and Instagram lead to those platforms, which have their own privacy policies.

Cookies and local storage

Signing in stores a session token in your browser so you stay signed in, and the shopping bag is kept in your browser so it survives a page reload. These are required for the site to work. We do not run advertising or cross-site tracking cookies of our own.

Your choices

You can ask to see the account information we hold, correct it, or close your account. You can change your marketing preference at any time using the unsubscribe link in a marketing email or by writing to us; unsubscribing from marketing does not stop order, security or account email. Some records, such as completed orders, are kept for accounting, tax and dispute purposes even after an account is closed.

To make a request, email aspenrueboutique@gmail.com from the address on your account.

Retention and security

Records are kept only as long as they are needed for the purposes above, including legal, tax and accounting requirements and the resolution of disputes. We use access rules so that members cannot read each other's private data, and staff permissions are limited by role. No system is perfectly secure; if you believe your account has been compromised, contact us so we can help.

Children

The store and the Rue Society are intended for adults. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will remove it.

Changes

When this policy changes, the effective date on this page changes with it. Material changes are announced in the store or by email to account holders.

Contact

Questions about privacy, or a request about your information: aspenrueboutique@gmail.com.